When talking about packaging from the most prestigious fashion firms, the curious thing is that there is nothing innovative on it,  on the contrary, sobriety is a value added which shows its history and tradition.

The black and white Chanel bag is one of the most exclusive and elegant packaging.

The unique brown Gucci bags also care for the environment, since June, the company uses less packaging. They announced that all of their luxury packaging has been newly designed with FSC (Forest Stewardship Council) Certified paper and is 100% recyclable.

Louis Vuitton luxury brown packaging shows the elegance and sobriety that the company promote.

The Hermes orange and brown ribbon package is as luxury as the brand image. It’s already a luxury to have it at home.

20 years ago, the first Jo Malone fragrance was created in London, and the packaging of the brand became as famous as the products, traditional and great!

Asprey is one of the gift shops with more tradition and refinement in England, their exclusive ‘packaging’ is a beautifully wrapped, elegantly tied Asprey box.

Molly brown London is a brand specialised in Girls jewellery, their gift wrapping is lovely.

The blue box of the French firm Lanvin adds value to the gift, being even a collector’s item.

Here you can find the latest fashion friendship bracelets:

Friendship Bracelets by fashioncrazed featuring 10m2 bracelets

Picture This: We Can End Poverty show photos depicting people taking action to achieve any of the 8 Millennium Development Goals. Vote for your preferred picture from August 1-15 on the UNDP –Olympus- AFP Foundation Photo Contest site.

The photo contest is promoted by UNDP which is dedicated to helping countries achieve the Millennium Development Goals (MDGs), eight human development targets that the world’s governments adopted in 2001 and pledged to achieve by 2015.

These goals are:

• Eradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Combat HIV/AIDS, malaria and other diseases
• Ensure environmental sustainability
• Develop a global partnership for development

The French company likes collaborating with music artists, Sean Lennon and Charlotte Kemp Muhl in 2009 and Mark Ronson with girlfriend Joséphine de la Baume in summer 2010 collection. This new collaboration with The Kills for the autumn-winter 2010 collection, matches with the chic rock spirit the brand promotes.

The Zadig & Voltaire philosophy is to create an affordable luxury and this new collection seems made for The Kills, the couple perfectly represents the dandy British style.

And  Hince’s real partner, supermodel Kate Moss, is normally on holidays with daughter Lila Grace by this time so we will soon see how they spend their summer days as we do every year. Here mother and daughter in their summer holidays in St. Tropez. Kate’s daughter is meant to be a style icon as her mother, love her girls sandals!

Summer Styles for Mothers and Daughters by fashioncrazed featuring Hunter boots

We have recently read that Danni’s pregnancy secret has been wearing maternity spanx in red carpet events. The X factor judge has being looking amazing while pregnant, and has confessed she is a big fan of spanx, before and during her pregnancy period.

Other predicted star is Willow Smith; Will Smith’s nine year old daughter is already a style icon. The Smith family is travelling around presenting Jaden’s latest film, the karate Kid.

We could see Willow and movie star parents and brother showing the world her unique fashion sense in London’s Odeon Leicester Square on Thursday (July 15) and yesterday on Berlin’s CineStar in Potsdamer Platz.

Will and Jada Smith children are already celebrities, Jaden, aged 11 and Willow have already acted in several movies and she is currently working on her debut album. Willow’s fresh and edgy style will make her a style icon in the future, if she is not already.

The collection features unseen Moss photographs, which are on sale in the auction house and art dealership Phillips de Pury & Company in London from 6 to 15 July 2010.

Mario Testino is one of the outstanding photographers of his generation, friend of celebrities and wanted worldwide because of his personal glamorous touch.  He is best known for his fashion photographs, he has photographed the most famous people in the worlds and this exhibition shows his admiration for his muse, Kate.

Following with famous and admired photographers, a limited edition of 1,000 signed and numbered copies of the book Audrey Hepburn: Photographs 1953–1966, by Bob Willoughby have been published by Taschen and is now on sale.

Unseen photographs of star Audrey Hepburn go on sale in a limited edition. Historical photographs that show different stages in her life. He had a special fondness for Audrey Hepburn. Her style, extraordinary presence and beauty were easily captured by his camera.
The photographer, made iconic photos for other celebrities as Marilyn Monroe, Elizabeth Taylor and Jane Fonda, but, Audrey would always be his favourite subject.

So either the exhibition or the book, you have now the chance of seeing unpublished pictures of two of the most stylist women in the world.

This is a youth fashion collection that Madonna has made in collaboration with her daughter Lourdes Maria Leon, and it will exclusively be sold in Macy’s. In fact, these sketches are named as ‘Material Girl’ in memory of the successful song of the queen of pop back in the 80s. ‘Material Girl’ was released on January, 1985, from the album Like a Virgin and this commercial success was one of the songs that made Madonna a music icon.

Material Girl, launching in August, combines vintage Madonna with 13-year-old Lourdes’ fresh style, Retailing between $12 and $40, the affordable pieces will be available to buy in U.S. department store Macy’s.

The singer should be wearing ladies wear but in fact she has just been the star of the latest Dolce & Gabbana Fall Winter 2010-2011 Collection. The first image of the campaign is now on the Internet but we’ll have to wait to see the full black and white story made for the campaign.

Luckily highly fashionable shoes can be colourful and practical for both boys and girls this summer.  Children love sandals such as Crocs, and the great thing is they can be worn for playing out with their friends, the beach, or even school, if choosing a dark colour.  The colourways are vast – from hot girlie pinks, acid yellows to cool blues. Boys sandals are also a good choice for the children’s comfort.

Trainers are also considered to be high fashion and trendy!  With leading footballers such as David Beckham endorsing brands such as Adidas and Nike, children are eager to be seen sporting these shoes.  Like Crocs, trainers are practical footwear, giving comfort and style.

On the less practical side, little girls love dressing up and wearing Mum’s clothes and high heeled shoes and sandals.  These days there are lots of High Street ranges geared to young girls’ heeled shoes, as seen being worn by Suri Cruise (Tom Cruise’s daughter).

Although high-heeled shoes are elegant and stylish, they aren’t suitable for young girls’ feet as their bones are still developing, and could be harmful.  They should only be worn for special occasions.

Many high street chain stores such as Clarks and Barratts, have large ranges of fashionable and practical shoes geared exclusively to children.   Both stores have trained assistants who will carefully measure the child’s foot and shoe styles can be tried on to see how they fit.  Moreover some brands as Star-rite offer quality summer shoes for children.