Whilst the UK is still recovering from the ice and snow which has plagued the country for weeks now it seems as though things are starting to heat up with the arrival of the advertising campaigns of some of the world’s biggest fashion houses. The hot and steamy campaigns which signal that the Spring/Summer 2010 lines are just around the corner have certainly chased the winter blues away.
So let’s start with the campaign launched by Emporio Armani, which is soon set to grace billboards up and down the country. So we are used to seeing both Mr and Mrs Beckham as the brand ambassadors for this particular fashion house. However, it would seem that it is all change at Emporio Armani with both David and Victoria being replaced by younger models. Although it appears that Armani thinks they are onto a winner featuring a footballer within their campaigns and as such they have replaced David Beckham with another footballer, this time in the form of Cristiano Ronaldo.
Cristiano is now the worldwide face of Emporio Armani underwear in addition to Armani jeans and as such will appear on billboards everywhere as of next month. However, it has to be said after the stir David Beckham caused whilst undertaking the role, Cristiano had a lot to live up to. Although from the pictures that were released it is clear to see that Ronaldo certainly has the physique to carry the role off.
Meanwhile, it seems that Victoria Beckham has replaced by one of the beautiful women around. Star of the Transformers, Megan Fox, was announced as Mrs Beckham’s replacement and if the pictures released are anything to go by there is little doubt that this will be nothing short of an extremely smouldering campaign.
Not to be outdone it seems that Calvin Klein have decided to opt for an equally sizzling hot campaign featuring actress Eva Mendes and model Jamie Dornan. The duo have proved to be a winning combination in the past and this campaign is set to be so hot that it is sure to leave both men and women worldwide drooling. The ads which were shot in California by photographer Steven Klein show both Eva and Jamie wearing a pair of Calvin Klein jeans, and little else.
The ad campaign sees both models sporting various items from the Calvin Klein Whitewahsed collection, a body enhancing denim range. What’s more the range, as the name suggests, the ads highlights the return of the trademark white washed denim look of the eighties.
The new campaign is sure to get many a person hot under the collar but then it is not the first risqué advert to be released by Calvin Klein and to feature Eva Mendes. Rather, the television advert for Calvin Klein’s Secret Obsession perfume, which featured Eva, was banned as it was deemed too risqué for television, due to the level of nudity.
So it seems that hot and steamy ads are the order of the day when it comes to these famous fashion houses. Who was the most successful in delivering that criteria I shall leave that to you to decide.